Soody Tronson

Soody is the founder and the principal of the firm. She is a seasoned professional with over 25 years of experience combining law, science, engineering, and business management in start-ups and established environments. Prior to starting her firm, Soody practiced law as IP Counsel at Silicon Valley office of HellerEhrman as well as Townsend and Townsend and in-house at the Hewlett-Packard Company. She was General Counsel and VP of Intellectual Property at a successfully acquired medical device start-up company where she was responsible for all legal matters.

Prior to starting her legal career, Soody spent several years in the industry holding technical and management positions at companies such as Hewlett-Packard and Schering-Plough Corporation. Her extensive and diverse experience enables the counseling of clients on intellectual property and transactional matters in a range of technologies including life sciences, software, medical devices and diagnostics, and. Based on the range of her experience and having founded several companies of her own, she is well accustomed to challenges facing emerging as well as mature companies.

Soody instructs courses in IP and licensing at the University of California and Stanford University and is a mentor with several entrepreneurship-focused courses/programs at Stanford University. She is a speaker at legal forums and domestic and international events, and volunteers and donates her services at local non-profit organizations. During her tenure, Soody has worked with companies and government organizations in North America, Europe, Asia, and Australia.

Soody also consults in non-legal capacity on select projects with both domestic and international sectors including company assessment and market positioning. She is engaged by European universities to consult and establish technology transfer programs and policies. She is an inventor on patent applications and issued patents. Soody holds a J.D., M.S. in industrial chemistry, and B.S. in chemistry, and is licensed to practice before the State of California and the U.S. Patent and Trademark Office.

In her free time, Soody enjoys running, cycling, and hiking and attending arts exhibitions and performances.

Exemplary Organizations

Soody is actively involved in educational and non-profit organizations some of which include:

• Board of Advisers/Co-Chair at Licensing Executives Society Silicon Valley Chapter
• Board of Directors/Palo Alto Area Bar Association
• Member of the MedTech Committee/California Israel Chamber of Commerce (CICC)
• Lecturer at Stanford University
• Adviser at the Association for the Sports and Athlete Professionals
• Mentor at the LES Graduate School Business Plan Competition
• Mentor at Astia
• Mentor at Stanford University and University of California (UCSF)
• Adviser at SFMade
• Adviser TechFuture Group (SBDC)
• Adviser and expert in residence at the C4Cube Accelerator
• Mentor Techwadi